Sporting Group International Europe helps Valencia women’s team secure GES Seguros partnership
Global sports partnerships and recruitment specialists Sporting Group International European division has helped Valencia CF women’s team secure insurance firm GES Seguros as its new back of shirt partner.
Valencia, who currently sit sixth in Liga F with nine games to go, will display GES Seguros on the back of its home and away playing shirts for the remainder of this season and for the two following seasons. GES Seguros will also be displayed across the back of the team training wear throughout the partnership term.
Sporting Group International Europe was appointed by Valencia as the sole representatives for securing the new back of shirt partner. The firm, which has offices across Europe and an Asia, has brokered multiple partnerships for well-known European football clubs in the last two years.
Carlos Pérez Vivas, Sporting Group International Europe’s Sponsorship Sales Manager, said: “Valencia FC is a fantastic club that’s known by millions of football clubs around world and it’s been great for Sporting Group International Europe to have secured this new deal for the Women’s Team, only 12 month ago we secured the Principal for the Mens Team, we are delighted to have helped both Teams in a very short period of time.
“Women’s football is achieving such incredible growth around the world, which is creating some very exciting commercial opportunities and activations with clubs. With Ges Seguros committing to Valencia until at least the end of the 2024/25 season, we’re looking forward to watching this partnership develop.”
Ges Seguros has headquarters in Madrid and is a full-service insurance company that offers a wide range of business and personal insurance solutions for homes, health, vehicles, life, accident insurance and more.
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